Millennials’ search for experiences over luxury is driving Airbnb’s growth in Africa
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Millennials’ search for experiences over luxury is driving Airbnb’s growth in Africa

In the last five years, more than 2 million people have found holiday accommodation in Africa through Airbnb which now has over 100,000 listings on the continent.African hosts earned $139 million in the last year, according to a new Airbnb study. By opening up the homes of Africans to visitors, Airbnb has also opened up…

The history behind Morocco’s “Africa” World Cup not being fully embraced by all Africans
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The history behind Morocco’s “Africa” World Cup not being fully embraced by all Africans

Morocco’s fifth bid to host the World Cup, like its previous four, ended in disappointment. After a vote by FIFA member nations on June 13, the “United” bid of the United States, Canada and Mexico was picked ahead of Morocco to host the 2026 World  Cup. Morocco notched 65 votes, compared to 134 by the United bid. Crucially,…

Top 10 tourism-ready countries in Africa
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Top 10 tourism-ready countries in Africa

With a projected growth of 4.9% in and accounting for nearly 9% of the continent’s GDP, Africa’s travel and tourism industry has incredible potential to help generate growth, create jobs and enable development. Which country is best positioned to benefit most from travel and tourism? The World Economic Forum’s Travel & Tourism Competitiveness Report 2015 answers this…

Tourism in Africa is slowly coming of age
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Tourism in Africa is slowly coming of age

Visitors to a cultural festival in Benin: Many potential tourists are interested in experiencing African cultures, not just going on wildlife safaris. Photograph: Panos / George Osodi Jet-lagged, 500 delegates from around the world arrived in Victoria Falls, Zimbabwe, in May to deliberate on the path to Africa’s tourism future. To unwind, Zimbabwe’s Tourism Authority,…

Global tourism had its highest growth since 2010—driven by visits to Africa
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Global tourism had its highest growth since 2010—driven by visits to Africa

With over 1.3 billion travelers on the move, the world experienced the highest growth in international tourist arrivals since 2010. Much of the rebound was spurred by gradual economic growth plus a strong demand for outbound travel from all markets across the world. And as data from the World Tourism Organization now shows, African countries saw…